Scale your SaaS Content with
Programmatic SEO without Programming
Easy-to-use programmatic blog post templates in Google Sheets with linked databases for your SaaS
Hi there š
My name is Emilia Korczynska and Iām a content marketer & Head of Marketing at Userpilot. We have been using Programmatic SEO (without programming, just using Google Sheets!) since 2022 and have published 1000s of posts that way. In April 2024, I had a talk about it at the BrightonSEO conference. You can download the presentation slides below š
What is Programmatic SEO?
Programmatic SEO is creating SEO pages following a repeatable pattern in bulk, in a scalable way, using automations. It doesn’t require any programming – you just need a) databases with content on all the variables (e.g. tools, use cases) you want to produce content on. b) post templates with variable text and automations that swap the variable text for actual content – from your programmatic database. It can be used to produce formulaic Bottom of the Funnel posts following a fixed keyword pattern, for example: “[Tool1] vs. [Tool2]”, “Best tools for [use case]”, [Tool1] vs. [Tool2] – which is better for [use case] etc. The templates I’m talking about on this blog use Google Sheets for both the templates & the databases (see picture).
Benefits of Programmatic SEO:
Cheaper & Faster Content Scaling
Programmatic SEO allows you to product more highly-converting BOFU content, faster & cheaper. So much cheaper. You don’t reinvent the wheel every time – you simply write great unique content once & reuse it across multiple posts/pages as needed.
Better Content Quality
Writing all your unique content only once in a database means you can a) devote more time and resources to each database entry b) have more control than when having individual writes write each piece of content from scratch every time.
Easier Content Updates
Since you store all your content in one, centralized place – whenever you need to update any piece of information, such as pricing or a dashboard image – you can do it once, and then reupload your content to
Need help with implementing Programmatic SEO in your company?
Happy to answer any questions š
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